Bikes, Helmets, Tubes and Tires, Gloves, Gators, shoes, and poles we can get you up and running at the same price as the big guys, but with a personal level of service they just can't match! 

At Skratch Labs our mission is to provide people with the inspiration, life skills, and products to take better care of themselves and their families.

It’s a mission based on the understanding that taking care of oneself and those we love isn’t always easy. But that’s okay, because the way we see it, there’s nothing more satisfying and grounding than putting in the time, care, and effort to solve life’s challenges. 

Founded in 1997 by Chris Jackson, an avid cyclist and Nordic skier, Borah Teamwear has quickly become one of the leading custom sports apparel companies in North America. Starting out with the development of one style of mountain bike shorts, to selling thousands of custom items, Borah has always stood by our mission, “never giving the customer an excuse to go anywhere else.” Today, Borah employs a team of apparel enthusiasts and manufactures one hundred percent of our product line in our Wisconsin, USA factory. By maintaining total control of the manufacturing process, we are able to ensure each and every customer the luxury of a high quality, USA made product, delivered on-time as expected.

BiPro’s consumer line was born in 2004, when the country’s top athletes started requesting a more pure protein source than what you can find in the average supplement or vitamins store. Since then, BiPro has steadily expanded to carry unflavored and flavored protein powders as well as portable protein waters. 

For 25 years our mission has been simple - research, develop, apply and promote technical innovations to create comfortable, practical, stylish and cutting-edge product that meets the needs of even the most demanding athletes. 

 Wendy Jo Stocker Photography

- 10% discount offered on all photo session packages (view on the website) which include the session, editing and rights to all original and edited images. 

- Contact Wendy Stocker directly via email at  wendy.j.stocker@gmail.com or phone 715-821-1972

"Our mission is simple. Deliver artisan roasted coffee beans so fast that if you are a regular coffee drinker you will need a new delivery before other commercial beans hit the store shelves."   Justin Rumley, Co-Founder, has a long-standing love of two things...coffee and cycling. Bell Lap Coffee allows him to take his love of coffee and put a cycling spin on it with unique roast names. The unique roast names selected are geared towards cyclists, while the roast type attracts all coffee enthusiasts.   

Formed in 1998, Riverland Laser is a total solution laser marking job shop in River Falls, WI.

Fully equipped with both Nd: Yag, YB:Fiber and Co2 lasers, we have the capability to solve all of your marking needs. Riverland Laser can mark the simple parts to more difficult parts such as rotary, small part marking and parts that require table moves. We will mark 1 part or 100,000 parts.We can aid in the graphic design process to the marking and shipping of your product, Riverland Laser is dedicated to individualize, identify and enhance the look of medical, industrial, electronic and promotional parts and products.

Pita Pit was founded by Nelson Lang on the idea that people want a fresh, healthy alternative to fast food.  Born in Canada in 1995, Pita Pit creates a fun, casual atmosphere where customers can create their perfect pita amongst our endless flavor combinations of lean meats, toppings and spreads.

If we told our grandfather, Paul Anderson, back in 1928 that marathon runners, cyclists and exercise enthusiasts would be using his maple syrup to help them perform at the highest level, he would think we were crazy. But today, over 90 years later, Pure Fuel by Anderson’s Maple Syrup is the athlete’s choice for natural energy.

Anderson’s 100% Pure Maple Syrup provides more of the essential minerals needed for muscle recovery than any other sweetener. Plus, as a source of natural energy, it metabolizes quickly, acting as a fuel to help athletes perform at the highest level.

• We manage our colonies with the bees health in mind first  - plenty of honey & pollen stores to thrive through the winter and close monitoring of pests and diseases
•  We harvest raw, strained extracted honey; tender, natural comb honey; and a number of products made with our own bees wax including lip balm and leather conditioner 
•  Our bees are no snowbirds - they laugh in the face of a brisk January morning. Our vision is to select our strongest colonies and grow queens from this hardy stock.

45th Parallel Distillery, New Richmond

- 25% discount offered on food and swag at the distillery

- 10% discount on products purchased at the distillery

- Must show BRF Membership Card to get the discounts

Hed Cycling is a manufacturer of premium quality bicycle wheels and components. Based in Minneapolis, MN, Hed prides itself on being privately owned, US-operated, and with most manufacturing and assembling done in their own US factory.