Bikes, Helmets, Tubes and Tires, Gloves, Gators, shoes, and poles we can get you up and running at the same price as the big guys, but with a personal level of service they just can't match! 

Barley John's started when Laura asked John, then an enthusiastic home brewer, if there are brown al


Barley John's started when Laura asked John, then an enthusiastic home brewer, if there are brown ales, red ales, even blond ales—why not a brunette ale? With that spark, John developed his signature wild rice brown ale, the Wild Brunette. 


At Skratch Labs our mission is to provide people with the inspiration, life skills, and products to take better care of themselves and their families.

It’s a mission based on the understanding that taking care of oneself and those we love isn’t always easy. But that’s okay, because the way we see it, there’s nothing more satisfying and grounding than putting in the time, care, and effort to solve life’s challenges. 



Founded in 1997 by Chris Jackson, an avid cyclist and Nordic skier, Borah Teamwear has quickly become one of the leading custom sports apparel companies in North America. Starting out with the development of one style of mountain bike shorts, to selling thousands of custom items, Borah has always stood by our mission, “never giving the customer an excuse to go anywhere else.” Today, Borah employs a team of apparel enthusiasts and manufactures one hundred percent of our product line in our Wisconsin, USA factory. By maintaining total control of the manufacturing process, we are able to ensure each and every customer the luxury of a high quality, USA made product, delivered on-time as expected.



BiPro’s consumer line was born in 2004, when the country’s top athletes started requesting a more pure protein source than what you can find in the average supplement or vitamins store. Since then, BiPro has steadily expanded to carry unflavored and flavored protein powders as well as portable protein waters. 



For 25 years our mission has been simple - research, develop, apply and promote technical innovations to create comfortable, practical, stylish and cutting-edge product that meets the needs of even the most demanding athletes. 



Since 1989 we have been known for extraordinary authentic Italian cuisine, Mama Maria’s features delicious homemade recipes made with only the very finest and freshest ingredients. Located in North Hudson, Wisconsin—only 3 miles north of Interstate 94—Mama Maria’s takes the time and care to always prepare every meal perfectly! The restaurant is decorated with hand painted artwork throughout. When you dine at Mama Maria’s, you will not only enjoy the taste of authentic Italian cuisine, you will also enjoy the ambiance and attention to every detail that will make your dining experience one that you long remember!  



"Our mission is simple. Deliver artisan roasted coffee beans so fast that if you are a regular coffee drinker you will need a new delivery before other commercial beans hit the store shelves."   Justin Rumley, Co-Founder, has a long-standing love of two and cycling. Bell Lap Coffee allows him to take his love of coffee and put a cycling spin on it with unique roast names. The unique roast names selected are geared towards cyclists, while the roast type attracts all coffee enthusiasts.   


Formed in 1998, Riverland Laser is a total solution laser marking job shop in River Falls, WI.

Fully equipped with both Nd: Yag, YB:Fiber and Co2 lasers, we have the capability to solve all of your marking needs. Riverland Laser can mark the simple parts to more difficult parts such as rotary, small part marking and parts that require table moves. We will mark 1 part or 100,000 parts.We can aid in the graphic design process to the marking and shipping of your product, Riverland Laser is dedicated to individualize, identify and enhance the look of medical, industrial, electronic and promotional parts and products.


Pita Pit was founded by Nelson Lang on the idea that people want a fresh, healthy alternative to fast food.  Born in Canada in 1995, Pita Pit creates a fun, casual atmosphere where customers can create their perfect pita amongst our endless flavor combinations of lean meats, toppings and spreads.


We’re driven by a passion for making great gear that goes wherever you go. Our philosophy is to be smarter and lighter, eliminating useless extra features so you only carry what you need. We tirelessly test and update our designs to make them the best and lightest they can be. 



If we told our grandfather, Paul Anderson, back in 1928 that marathon runners, cyclists and exercise enthusiasts would be using his maple syrup to help them perform at the highest level, he would think we were crazy. But today, over 90 years later, Pure Fuel by Anderson’s Maple Syrup is the athlete’s choice for natural energy.

Anderson’s 100% Pure Maple Syrup provides more of the essential minerals needed for muscle recovery than any other sweetener. Plus, as a source of natural energy, it metabolizes quickly, acting as a fuel to help athletes perform at the highest level.


 When Sue Kakuk (aka Mrs. KAKookies!) discovered her daughter and collegiate cycling teammates were stopping at “Fast Food” for donuts and breakfast before their races, she started baking “Breakfast Cookies”.

“I was determined to bake something that was packed with energy, nutrition, and wholesome ingredients; a good pre or post race snack and certainly a better breakfast option than fast food or a bowl of cereal.”


  • We manage our colonies with the bees health in mind first  - plenty of honey & pollen stores to thrive through the winter and close monitoring of pests and diseases
  •  We harvest raw, strained extracted honey; tender, natural comb honey; and a number of products made with our own bees wax including lip balm and leather conditioner 
  •  Our bees are no snowbirds - they laugh in the face of a brisk January morning. Our vision is to select our strongest colonies and grow queens from this hardy stock.



Hed Cycling is a manufacturer of premium quality bicycle wheels and components. Based in Minneapolis, MN, Hed prides itself on being privately owned, US-operated, and with most manufacturing and assembling done in their own US factory.